
Ms. Môh Bakery
Custom Bilingual Shopify Implementation
Built a customized bilingual Shopify storefront with Arabic RTL, delivery scheduling, personalization and custom cake ordering.

Khobar · Saudi Arabia
I build and improve digital commerce experiences, combining e-commerce strategy, customer experience and hands-on implementation.
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A selection of e-commerce projects across storefront UX, Shopify implementation, localization and custom commerce solutions.

E-commerce UX Audit & Storefront Redesign
Independent storefront audit and redesign covering navigation, product discovery, page structure and the overall shopping experience.

Custom Bilingual Shopify Implementation
Built a customized bilingual Shopify storefront with Arabic RTL, delivery scheduling, personalization and custom cake ordering.
Shopify Migration & Storefront Implementation
Led the brand’s move to Shopify and built a new storefront connecting its online and retail commerce needs.


GCC Storefront & Localization
Created a separate bilingual Shopify storefront for GCC customers, tailored to the region while maintaining the brand’s international presence.

Shopify Storefront Build & Rebrand Implementation
Built the brand’s new Shopify storefront following its rebrand, translating the new visual direction into a fully functional e-commerce experience.
About
12+ years in e-commerce
I have spent the past 12+ years working across e-commerce, starting with the day-to-day reality of running online stores and gradually moving further into the platforms, systems and customer experiences behind them.
My experience spans Magento, WooCommerce and Shopify, with projects ranging from new store implementations and platform migrations to storefront audits, localization and custom commerce functionality.
I enjoy the part of the work where a business need or customer problem needs to be understood and turned into a practical digital solution. My work often sits between business, customer experience and technology, whether I am building directly in Shopify or working with developers on more complex requirements.